What is Authentified?

For Brands

A new notch to your after-sales service

Authentified effortlessly grows your brand’s customer experience beyond the initial purchase period. By facilitating a great resale for your customers, Authentified helps you put more money back in their pockets — money they’re likely to reinvest back into your brand.

Data that helps deliver the perfect fit

You already know what items you’re selling, but with Authentified you’ll know who and what’s reselling. Gain valuable post-purchase data on your customers and product behaviours and demand to identify key trends and new opportunities.

Better for the planet and your bottom line

With Authentified, sustainability is made simple and profitable. Get closer to your ESG goals by supporting a more circular fashion ecosystem and economy.

For Customers

Second-hand fashion. A first-class experience.

Authentified partners with leading fashion brands and marketplaces to deliver a more trustworthy and profitable resale experience. Fewer scammers. Less haggling. More money for your pre-loved threads.

Turn past purchases into future sales

With a seamless and secure connection to your customer account, Authentified makes it simple to create high quality listings in just a few clicks.

Premium listings in under 30 seconds

It’s never been easier to create detailed, high-quality listings. Authentified automatically imports product data and images direct from the retailer’s database to instantly generate a detailed, high-quality listing. All you need to do is capture the item’s current condition with three quick photos and you’re ready to go.

Seamless sales from start to finish

Authentified takes the stress out of resale by managing your listing on your behalf to ensure it sells for the best possible price. Don’t waste time answering ‘is this still available?’. We’ll notify you as soon as your item sells and create an Australia Post shipping label for your item. Simply drop it in the mail and receive payment as soon as you send the item to its new owner.